Carefully selected. Genuinely aligned.
Better together
The Village Oslo partners with brands, experts and businesses that want to meaningfully connect with mothers through trusted community, real-life experiences and high-value resources.
From one-off activations to long-term strategic partnerships, we create collaborations designed to deliver value for both our partners and our community.
Partnership opportunities
Every partnership is different. We work with brands and businesses to create collaborations around their goals, their audience and the needs of our community.
Event partnerships & sponsorships
Become part of a meaningful Village experience.
From product integration, gifting and sampling to full event sponsorships and longer-term event partnerships, we create opportunities for brands to show up naturally within moments mothers already value.
Long-term brand partnerships
For brands looking for more than a one-off activation, we build ongoing partnerships across Village events, resources, recommendations and member experiences.
We’re especially interested in developing deeper relationships with brands that naturally belong in the motherhood and family ecosystem.
Affiliate & recommendation partnerships
We work with selected products and services that we genuinely use, trust or believe can add value to mothers.
Affiliate partnerships allow brands to become part of the recommendations our community turns to when looking for solutions throughout pregnancy, postpartum and early motherhood.
Product launches & community activations
Bring a product or idea to life within a real community.
This might include product discovery, sampling, demonstrations, launch experiences or bespoke activations designed around a relevant moment in motherhood.
Community insight & research
Mothers are often the end users of products, services and systems they had very little role in shaping.
We can create thoughtful, opt-in opportunities for brands and organisations to hear directly from mothers through qualitative research, product feedback, testing, focus groups and facilitated conversations.
Member benefits
Offer something genuinely valuable to Village members while driving discovery, trial and loyalty for your brand.
This can include exclusive discounts, preferred access, special offers and other benefits created specifically for our community.
Expert & provider partnerships
We also work with experts and providers whose knowledge or services can genuinely support mothers and families.
Partnerships can include expert sessions, workshops, trusted resources, directory presence, referrals and bespoke educational collaborations.
Select long-term partnerships may include category exclusivity.
Something else?
Some of the best partnerships don’t fit neatly into a package.
If you have an idea — or simply know that The Village feels like the right community for your brand — we’re happy to explore what we could build together.
Why The Village?
The Village Oslo is a growing motherhood community built around something increasingly difficult to manufacture: trust.
We bring mothers together in real life to learn, connect, share experiences and build genuine relationships throughout pregnancy, postpartum, babyhood and beyond.
Our community is primarily English-speaking and includes mothers from many different countries and backgrounds living in and around Oslo.
Village Partners goes beyond traditional advertising. We integrate aligned brands into the experiences, resources and recommendations mothers are already choosing to engage with.
We believe relevance and trust are more powerful than simply chasing reach.
The Village is still early — which means the brands that build with us now have the opportunity to become part of the community as it grows.
Brands and spaces we’ve already worked with
We’re already building relationships with brands, businesses and spaces that help us create better experiences for mothers.
Sentralen
Supporting Village gatherings and helping create space for community in the heart of Oslo.
Titt-tei Café
A family-friendly home for some of our relaxed Motherhood Café gatherings.
GroGro
Supported our Starting Solids gathering with products for mothers and babies to discover and enjoy.
Spirebarn
Part of our growing affiliate ecosystem, connecting our community with thoughtfully selected products for family life.
Forest Kids Norway
A product and affiliate collaboration around products relevant to mothers and young children.
Our collaborations take different forms, from venue relationships and gifting to affiliate and commercial partnerships.
Community first. Always.
The Village only works because mothers trust it.
That trust is something we protect.
We don’t believe in filling the community with advertising or promoting something simply because a brand is willing to pay.
Instead, we look for partnerships where commercial value and community value can exist together.
Values before budget
The Village is rooted in high-nurture, responsive and evidence-informed support for mothers, babies and families.
We care about connection, respect, informed choice and the wellbeing of both mother and child.
That means alignment matters just as much as commercial fit. We only work with brands, experts and providers whose approach is genuinely compatible with the values of The Village.
No partnership fee is worth compromising the trust or principles of our community.
Useful before promotional
A partnership should bring something meaningful to the community — a useful product, better experience, valuable knowledge, special access, financial support for programming or something else that genuinely improves what we can offer.
Trust over reach
We’re interested in the right partnership, not simply the biggest logo.
Everything we recommend or integrate into The Village needs to make sense within the world we’re building.
Mothers are not content
Our gatherings are first and foremost spaces for mothers and children.
Participants are never expected to perform motherhood for a camera, and children’s privacy is especially important to us.
A partnership with The Village is not permission to turn our community into a content set.
Women supporting women
The Village was built around supporting mothers — and we want that to extend to how we do business, too.
Whenever we can, we prioritise working with women-led businesses, mother-founded brands and female experts and practitioners. We believe in putting our money where our values are and helping more of the economic value created around motherhood flow back to women.
That doesn’t mean every Village Partner needs to be founded or led by a woman. But when there’s an opportunity to champion an exceptional woman or mother building something meaningful, we want to take it.
Participation is always optional
Any research, product testing, feedback, testimonials or content involving members is explicitly opt-in.
Our partners can create opportunities for the community. They cannot buy unrestricted access to it.
Long-term over transactional
We love building relationships with brands, experts and businesses that want to become a genuine part of the Village ecosystem rather than simply appear once and disappear.
What partnership brings back to the Village
Great partnerships don’t only benefit brands.
They allow us to bring more value back to mothers.
That can mean better gatherings, useful products, member discounts, access to experts, subsidised experiences, new resources, special opportunities and more ambitious programming as The Village grows.
The stronger our ecosystem becomes, the more we can build for the mothers within it.
Build something with us
Whether you’re looking to introduce a product, support an experience, build long-term brand affinity, hear directly from mothers, offer a valuable service or explore a larger strategic partnership, we’d love to hear what you’re working on.
Tell us a little about your brand, what you’re hoping to achieve and why you think The Village could be a good fit.
For partnership enquiries: hello@thevillageoslo.com